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Social Content Lead (Short‑Form)

5 Mar 2026

🐾 About Fetch

Fetch is how modern pet parents give their pets the best care 🐶🐱. One pink app 🩷 for insurance, health, and care – easy, fair, and kinda fun. We’ve raised our Series A from Lightspeed and Airtree, customers love us (rated #1 by Choice Magazine!), and we’re growing fast.

We're looking for a high-output, taste-led short-form creator who can run ship weekly across TikTok, Reels, and Shorts. You’ll make content that feels native, use AI to move faster, and iterate hard based on performance.

  • Location: Sydney (Hybrid – Tue/Wed/Thu in-office)

  • Compensation: Series A salary + meaningful equity upside

  • Tools: iPhone / mirrorless camera, lav mic, basic lighting

  • Editing: CapCut, Premiere Pro, Final Cut, or DaVinci Resolve

  • Tooling: Descript, Runway, Higgsfield, ElevenLabs, Claude, – whatever you need to ship great content, no token limits


🚀 What you’ll do

You’ll own the end-to-end short-form machine: concept → script → shoot → edit → post → learn → iterate.

  • Ship short-form across TikTok, Reels, and Shorts (organic + performance-ready)

  • Run a weekly creative cadence: 5+ strong concepts/week, rapid testing, clear learnings

  • Shoot + edit fast, with taste (phone-first, low-friction, high output)

  • Use AI to move quicker and raise the bar (versions, captions, VO, b-roll, edits)

  • Turn real Fetch moments into content (pet parents, claims moments, vets, product, behind-the-scenes)

  • Track what’s landing (watch time, saves/shares, comments, CTR where relevant) and iterate hard

🎥 What you’ll make

The vibe: fun, native, engaging-first 🐶✨ Think “TikTok series,” not “brand content.”

You’ll make:

  • POVs pet parents actually share (“things I wish I knew”, “my dog did WHAT”, “vet explains in 15 seconds”)

  • Repeatable series with a format + running joke (recurring characters, templates, bits)

  • Creator collabs end-to-end (brief → script → review → iterate)

  • Big swings that earn attention (stunts, challenges, cultural moments)

  • Paid-ready variants (multiple hooks/opens/edits for rapid A/B testing)

In-office “shows” we want to build:

  • Week at Fetch (shipping, wins, learnings)

  • Dog of the day 🐾 (office dogs, chaos, wholesome moments)

  • Hot takes at Fetch (opinions, debates, contrarian POVs)

  • Behind the scenes with prodyct, ops, vets, product (what we’re building + what we’re testing)

🧠 What we’re looking for

  • Taste: you know what looks native versus “ad-like”

  • Hooks: you can structure stories for watch time

  • Craft: you can shoot + edit confidently (CapCut / Premiere / Final Cut / DaVinci)

  • Culture: you’re deep in TikTok/Reels/Shorts and spot trends early

  • AI fluency: you use tools to ship faster and better (Descript, Runway, ElevenLabs, etc.)

  • Outcomes mindset: you care what performs and why

💖 What it’s like here

We’re ambitious, collaborative, and genuinely enjoy building together.

  • 🧠 You'll have a lot of autonomy to be brave and try your ideas

  • 🤪 Weird is welcome. We value unexpected perspectives and people who think differently, so just be you

  • 🤖 Unlimited AI tooling - no token limits or approvals needed. Just experiment and learn

  • 🩷 Work on a product genuinely loved by thousands of pets and pet parents

  • 🚀 We're growing FAST. It's an exciting time to join and you'll directly impact the future of pet health

And the perks:

  • 📈 Competitive Series A salary + meaningful equity

  • 🏠 Hybrid working (3 days Sydney office, flexible WFH)

  • 💻 Latest MacBook Pro and a top setup

  • ✈️ Two team retreats each year (Blue Mountains, SXSW, Singapore)

  • 🐶 Office dogs for cuddles and interruptions

  • 🍫 Bean to cup coffee machine, unlimited fruit and snacks. Toblerone on-tap

✉️ How to apply

Apply to the link and include:

  • Your TikTok / IG / YouTube links (or a folder of work)

  • 1–3 pieces you made end-to-end that show your range (organic or paid)

  • If you have it: a link to a results screenshot (watch time, shares, CTR, CPA, whatever’s relevant)

In your note, include:

  • Your best piece and why you think it worked

  • A system you’ve built to ship consistently

  • One experiment you’d run for Fetch in the next 30 days

If this sounds like you, we’d love to see your work. 🐾

Interview Process

  • Intro chat: Mutual fit, role scope, and what you’re excited to create

  • Portfolio / walkthrough: A couple of projects you’ve worked on

  • Meet the team: Working style, collaboration, and day-to-day at Fetch